Congress Could Control Google and Facebook

Following hearings and as much as six months later, Congress is in the throes of figuring out precisely what privacy could mean. Following challenging new data-sharing regulations such as the European Union’s General Data Protection Legislation (GDPR), Congress and its data privacy regulation, and also the way it’s composed will be a subject of interest for companies such as Google and Facebook.

This battle will determine the way the US authorities will have the ability to restrain predatory privacy practices soon. These advancements have set the dilemma of consumer information privacy directly on Congress’ doorstep. The issue is no longer if we are in need of a national law to protect consumers’ privacy. The question is what form that law ought to take.

But if these bills are enacted into law, then they might not punish other Cambridge Analytica-like occasions. Both of these bills only cover sensitive data like Social Security numbers, bio metric information, and accurate geolocation data. Cambridge Analytica dealt in data points which are not generally considered”sensitive. Some of the very prominent”opt-in” bills were outlined in the wake of this Cambridge Analytica scandal, watching it as a failure of consumer approval.

Quite a few bills try to fix this flaw with by requiring users to opt into the group or be informed of where their information is going and for what purpose. The two Rep. Blackburn’s (R-TN) BROWSER Act and Sen. Ed Markey’s (D-MA) CONSENT Act would require service providers to request users to opt in before any sensitive information is gathered. It is different from the present model, where firms such as Google provide opt-out versions somewhere.

Among the most apparent differences between the pre- and – post-GDPR net is that the number of times consumers are requested to agree to data collection. Beneath the GDPR, users need to give some explicit permission before companies can scrape them for information. Additionally, they must be given a way of revoking that approval at any time too. No matter what the details are going to be, some version of these transparency and privacy requirements are going to be in the heart of any slated legislation.